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THE MISSION


A brand's purpose, cultivate the soul.

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THE MISSION


A brand's purpose, cultivate the soul.

 

CLARITY

[klar-i-tee] noun : clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity; brightness, splendor; light, shining; distinct; glorious


DAILY

[dey-lee] adjective : of, done, occurring, or issued each day or each weekday

 

To become whole, one must become pure.  Pure in mind, pure in body and pure in spirit.  Becoming your true self.  This requires a constant focus and dedication.  A 24 hours a day, 7 days a week commitment.  The transformation of your spirit into a complete soul (13).  You'll have to let go of your old destructive ways filled with pain, hate, doubt and fear while embracing a new life full of 13Love for yourself and others.  Back in harmony with nature, one with THE ALL.  The divine essence that gives us breath to breathe and water to drink.

Who is THE ALL?  (S)he is the key/ankh of life, the Great Queen Mother of the universe, Big Amma Mama.  Through her cosmic waters of dark matter, all life is brought forth, yet only the righteous are renewed to be "Forever Out Here™".  Re-connected to the royal family of Queens and Kings, THE Most High creators.  Through one's alignment with her principles and accordance to her laws better known as "The Way", enforced by her divine suns, one may swim in the warm waters of eternal life.  Interestingly, the human body is composed of mostly water.

Become a shining example of true life and we will our brand's essence helps you reflect who you truly are on the daily.  13Love.


FOREVER OUT HERE™

CLARITY DAILY®

 
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THE STORY


As you lose fear, you have a life to reclaim once you decide to embrace wHO you're destined to BE. 9.13

THE STORY


As you lose fear, you have a life to reclaim once you decide to embrace wHO you're destined to BE. 9.13


The seed of Clarity Daily® was truly planted back in 1998/1999.  Around that time, I had just come back home to live with my Mom after being with my Pop for a while.  I had gained a confidence and a grasp of myself I had yet to attain beforehand.  For some reason or another, I began to get into wanting to own a clothing line.  I'd be in class taking notes while at the same time doodling outlines for outfits and shoes.  At home, I'd find myself drawing sketches instead of going out to play with friends.  Till this day, I'm still not a very good artist lol but being able to paint a picture in my mind and knowing how to link with the right people to bring that to life has kept things afloat.  The art of being able to speak without physically moving your mouth is amazing to me. The apparel one chooses to wear speaks to that fact at volume.

Honestly, starting your own business can be very intimidating at first.  There are so many things you need to know that'll you'll never know until you make an effort.  Years had gone by and I had made no attempts to start what came to mind back in my school days, until one day this man on Twitter followed me and was talking that "good shit" on the daily, so to speak.  That man was/is Da13thsun™.

He inspired me, pushed me and gave me the confidence to dive into what had been calling me for over 10 years at that point.  In 2011, I decided it was now or never; I asked The Most Highs for the right brand name to make an impact and literally not more than 5 seconds later they told me, "Clarity Daily®".  Quickly linked up with the man Brandon for the logo (I didn't like how different the ankh was initially, but over time I realized how the spirit faithfully works in mysterious ways and the logo is as fire as ever) and first tee design and from that moment on, the brand has been divinely guided on a path for greatness and is still on it's way to thrive as a beacon of light to inspire others to be "forever out here™" just the same.  As we grow bigger, I will our staff will begin to grow and you'll see even more stories from a few of the most amazing people the world has to offer.

Truthfully, I'm just thankful to be the CEO and I say that as humbly as possible. lol

- Chief Omar Amaru Bey, 9.13


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THE LIFE WE GIVE...


Principles

THE LIFE WE GIVE...


Principles


THE LIFE WE GIVE IS THE LIFE WE LIVE
— BRANDON BELK